These two yearsof Jingdong Mall sit on the business market and the rapid development of express ,Jingdong ,Taobao has become the lynx after another synonym for online shopping .Jingdong every step of expansion has been widespread concern in the industry, in Beijing Dongfeng light unlimited ,the defect is gradually revealed .
Although the Jingdong in business market share temporarily become domestic proprietary B2C first ,but the rapid growth of Jingdong but makes it more and more problems emerge .Public opinion has been transformed into question from sing Jingdong Jingdong ,public opinion turned plus industry competition intensifies ,2012is related tothe success or failure of the Jingdong Jingdong is important a year ,because of huge plot will be unveiled on 2013 .
(article / Wang Li Yang ) Jingdong fast expansion in serving the poor in Chinese Electronic Commerce Research Center released the 2011year Chinaelectronic commerce user experience and complaint monitoring report shows ,complaints were ranked first is taobao.
com ( 26.2%),and is ranked second in Jingdong Mall ( 24.7%).Has always been to the quality itself as the Jingdong Mall and class C sellers platform taobao.com complain rate not much difference between ,this report gives Jingdong Mall a hard slap in the face .
Jingdong Mall in the constantly expanding product category and large investment in construction of logistics at the same time also continued in the recruitment of new staff ,but the Jingdong Mall run too quickly ,enterprise service quality has seriously can not keep up the pace of development .
Along with the electronic commerce market gradually expanded, online shopping consumer gradually mature ,the market is no longer simply competition product range and prices ,we should pay more attention to the service .
Because of increasing competition in the industry ,the same goods in many business platform to buy ,Beats Headphones,and the price is not much difference between .In each big business price war turned extreme when, should start playing service station to retain more customers .
Jingdong in 2011 the rate of complaintsto its future development left a hidden danger .Recently on the luxury of problems that are easy to pronounce the word Jingdong advertising from the fake in the election goods ,as from authentic inside select goods ;call you kiss ,as the quality of fine ,also became a joke .
The luxury brands of Jingdong expressed dissatisfaction recently, Swarovski ,Gucci ,Prada ,Louboutin Sale,Kou Chi Vuitton ,many luxury brands to the collective attack ,5 Finger Shoes,saying that China has not authorized business website to sell their products .
And care of be the first to bear the brunt of Jingdong Mall stood in the teeth of the storm .But be in the right and self-confident in response to said Jingdong Mall ,Jingdong Mall site and its 360top site on the sales of luxury goods are from the informal channels ,suppliers and manufacturers have a legal qualification, goods complete formalities with normal commercial invoice .
This is true or not, who knows ?Buy luxury goods buy is the brand ,but the brand is recognized business platform to sell goods ,the consumer business platform in enough to buy luxury significance in where ?Only self vanity to meet .
Now luxury business to face the problems of domestic demand for luxury goods not only high-end ,many ordinary white-collar are luxury dream ,but they are also sensitive to price and its .
Luxury brands to choose to give up this market, and the business enterprise has an eye on this piece of fat meat ,the contradiction is the ordinary white-collar demand for luxury goods .This market brands do not ,UGG Boots UK,calls to ,but brands do not want to give the business ,how to do ?The author had been in another luxury depth resolution calls in the article elaborated on the luxury view ,this will not repeat .
Other luxury goods companies do not do well ,Jingdong do luxury business is much the same .B2C contend for warming Jingdong Jingdong listed intrigue road to expansion and more and more enterprises friction sparks ,Dangdang ,Jingdong ,Gome is Su Ning ,lynx is Jingdong faced a mountain .
The gradually open platform ,Su Ning 2012 goalsis the 30000000000 volume of transactions,while the United States adopts double mall strategy ,2012 of thebusiness market is destined to perform numerous battle, although the Jingdong publicity plan next year ,but next year market who say bad ,maybe Jingdong was Su Ning States and the United States pull dismount !Jingdong expansion are listed for more chips ,each expansion of an area can be listed for more financing ,while the Jingdong expansion not only in the short term can seize the other areas of the market ,and no side effects,Vibram Shoes, due to the short period is Jingdong aggression in different areas the enterprise is not force besieging the Jingdong .
While the Jingdong will choose the optimal timing of listing and financing ,listing the capital giants are the money out of the market .This time the Jingdong past dangers is the time to attack .
The rapid expansion of services resulting defects as well as the industry competitors Baotuan siege situation will continue to appear .After the Jingdong development is the test of Liu Qiangdong time ,because the capital giants are already full retreat ,Jingdong to die for them has be of no importance .
Jingdong Jingdong investors would make in the rapid expansion of the hidden dangers attack prior to listing ,the financing of 1500000000 dollar is not so easy to get .Conclusion Jingdong now a car with no brakes function fast train ,he had no way to stop ,only keep forward ,until the last train severe mechanical failure can be broken to stop .
In Jingdong today in business field position ,its listed at the beginning will be capital market after the skies ,all sorts of problems gradually appear ,Jingdong fall the valley, then the Jingdong can also play a privatization ,as the two force to layout ?These are not ,we are waiting to see you .
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