UGG Classic [ Reserved ]

original address:
Course Name: , manufacturers, general manager, marketing director, sales manager, regional manager, manager, director and other forms of training
:
experiential training lecturers + + tools + interactive sharing application!
※ training in various forms is an important means of ensuring the effectiveness of training.
Course Objectives:
1, changing concepts, from the experience and feeling-based management into scientific management;
2, to enhance the management, from the current retail market characteristics and trends starting to improve store management level ;
3, develop ideas, to maximize store sales growth to be looking for space, and implementation;
4, to establish standards and provide tools to facilitate the establishment of a store to adapt their management practices and processes; < br> 5, increase capacity, improve store sales of front-line staff management skills and abilities;
6, team cohesion, fighting to build a strong, cohesive team;
7, learning to share: Gome store operations to provide system specification to share learning;
Course Outline:
first part of the retail market prospects and challenges
a retail store advantage
1) convenience
2) security
3) intuitive
4) richness
Second, the business environment changes, challenges and trends
1) the macro level: oil, prices, wages
2) store business: no one, and does not buy , sold not starting, the staff failed to keep
3) supply manufacturers: more and more requirements, more stringent
Third, the retail market trends
with the situation described
first enterprise sectors the second part of the modern store management to enhance the way - the Fourth, the business orientation of the third part of the store management practices

one store open seven things: material, looking for, email, Yan, will, promote, Charles (interpretation)
II. stores management practices
1) implement the goals, to complete the sale
2) store team building
3) channels to open up and business development
4) commodities and financial security
5) service < br> 6) customer complaint handling
7) Outreach Coordination
8) meetings and training
9) promotional
10) management of the core recommendations
fourth part of the store - the manager
one manager role
1) boss agents
2) grade level colleagues
3) staff leadership
two, three
manager duties, manager of the daily work content and processes
four,UGG Classic, manager management shared
fifth part of the store management core - sales management
A Troika of incremental sales and the four directions
1) constitute a sale Troika
retail stores to open up channels
promotional activities

2) to enhance the sales of the four directions
increase the number of customers
increase repeat purchase purchase skills upgrading

enhance the joint sales
3) for growth squared
Second, the core ideas and the essence of sales management
1) emotional and rational
2) believe and do relationship: BE-DO-HAVE 3) sales Plan the ) monthly plan with decomposition
3) work log
four stores, business-oriented technology - sales analysis
1) sales analysis principles and essentials
2) sales analysis template (tools)
A, staff analysis
B, channel analysis
C, product analysis
Part VI: store channel customer management and business development
First, take off to change and improve marketing
two , the main retail store business channel development and precautions (in conjunction with enterprise features)
1) industry consortium
2) brand alliance
3) cross-industry alliance
4) community events
5) Tipping Point customers
three stores customer management
1) membership card
2) VIP customer management
3) customer profiles and resource utilization
seventh part of the store sales tool - Promotion < br> First, store promotions and links the eight steps
1) to determine the theme
2) determine the program of activities (resource allocation)
3) determine the publicity
4) stores the terminal layout < br> 5) encouraging the morale and training
6) prepare exercises and check
7) the implementation of activities and adjustment
8) promotional activities summary
Second, the application of various forms of promotion
1 ) Special
2) to buy gifts
3) draw
4) prepaid deposit, pit one against ten
Part VIII: store image management -
a terminal layout and display, 5S site management terminal
1) the basic principles of interpretation
finishing (SEIRI), consolidation (SEITON), cleaning (SEISO), clean (SEIKETSU), literacy (SHITSUKE)
2) Product material sorting
3) Sanding kinds of means and forms
2) implementation of the essentials
POP, explosive paste, to paste, hanging flags,UGG Classic, red carpet, radio, video, outdoor giant, floating air ball.
Part IX, stores
a team building, team building,UGG Classic, 4) focused
two, Morning, evening and specifications will process
three stores in the United States to share experience
tenth part of the team building customer service and complaint handling
a retail store customer service principle
1) cut the Gordian knot
2) eat a small loss, have a great deal
3) the ease and give light if heavy
4) someone to handle and lead tracking
5) empathy
Second, retail stores and principles of complaint handling process
1) quiet space, sit down
2) listen (pen, the book down)
3) understanding and sympathy, empathy
4) gives a clear timetable and program
5) the actual situation and the difficulties we
6) conditions of the exchange
7) post-treatment follow someone
About
Gold manager Miss Cheung instructor training experts
trainers
stores to enhance the performance of home building materials marketing plan first person
u famous retail system Trader
u Institute of Building Materials Retail Systems Principal Consultant
u China's Top 100 trainers, advanced training in the international registration Beijing Municipal Commission of Commerce division
u Group training division, the domestic integrated circuit industry, a line of brand marketing director. Has extensive management experience, familiar environment and front-line retail market for building materials, home, home appliances, textile and other industries and construction of retail stores enhance the performance of the system has a unique contribution. Have a complete supply (manufacturer) sales (dealer) companies work experience, familiar with both the manufacturers policy, and understands the dealer situation, both sides have very good training for the supply and marketing guidance and improvement.
training courses will be the first domestic appliance chain - Gome retail operating system for a good finishing extraction, combined with the actual situation of enterprises to promote integration, the industry as aspects of the system upgrade to improve.
system summarized a set of courses for the current retail store management and performance improvement systems, advocate not only to enhance staff capacity, more importantly, establish a set of business systems and management practices, and training to businesses according to current market and operational needs and provide personalized solutions.
teaching style:
personal experience and training to front-line combat situation, based on novel ideas, language, humor, case appropriate, lively atmosphere, in layman's language, are particularly vulnerable to lead to student interaction and resonance. Focus on theoretical training, practical tools of technology and the combination of trainees to be more than just theory and ability to upgrade, get a better use of store operations to copy the system and tools. Stress from the mind and methods to enhance the adjustment of both the dealer team to create, promote student was struck, the method is practical, immediately after training to action.
good areas:
home building materials, furniture, appliances, clothing and other chain stores operating practices industry, retail store sales skills, sales management, retail marketing and promotion, retail and team building.
service enterprises:
Italian bees tiles, Digital, Volkswagen, the world Friends of the floor, Huahe Wood, Gome, decorative arts star, Piano water heater, Bank of Communications, the public like doors, Goddess jewelry, electrical appliances chain in Guangdong Shun Bo, Tang lighting, Beijing Building Materials Trade Building, Fillinger flooring, Kohler cabinet, Fillinger floor, Beijing Dia supermarket chain, birds of electric vehicles, REMO living museum, Borland electrical , Tobacco Shandong, Henan top good furniture, Germany Xiamen floor, CC public training colleges
students reflections:
Psychology courses very carefully, very close to our business practice, is also a great guide for us, we want to He hired a consultant to do business, after all of the courses are to Zhang teacher!
--- household appliances along Bo, chairman, Young Entrepreneurs Association, Shunde Zhang Wu Zhaoheng
theoretical depth courses, there are operating skills, live results, Zhang can now prepare for our next year in May Door Fair Distributor Conference program.
--- Zhejiang Zhong Xi Xu Jun, general manager of the door industry
Zhang, thank you, hard work, the course is very exciting, since we have to set up corporate business school teacher Zhang guide more! --- Goddess jewelry, Chairman Hu Cong
small courses prepared, practical experience, case studies and vivid, insightful, specific training geared to the actual store marketing features, ease of application, through the training to obtain a lot of combat skills.
--- Beijing Building Materials Trade building manager Rui
...
Gold manager training experts, trainers performance improvement stores Cheung Siu-hing, Assistant Lecturer
: Zhang Phone: Mobile:
-mail: zydchina@126.com QQ: 1770526858
Fax: Website: www.118jiancai.com
Cheung Siu-hing lecturer official blog: the perfect move to a Sina blog space!